Web Design · Visual & Functional Design · 2024-2025
About
Broadway West is a public benefit nonprofit focused on activating the historic theaters of the Broadway Theater District in Downtown Los Angeles. I'm collaborating with the marketing team to optimize the user experience & visual design of the website.
Key Responsibilities
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Created wireframes and prototypes for the landing page, donation page, and events page to provide multiple solutions based on organization goals.
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Optimized visual design and information architecture of existing web pages by using Figma, Photoshop, and Illustrator.
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Created new brand identity and email marketing designs.
Homepage Design
Designed and created new homepage on Wix.
With a focus on grand & elegant visual style, the new homepage aims to clearly showcase the organization’s mission and drive greater user engagement.
Page Optimization
Key pages, including About, Podcast, Donation, and Events, were optimized.
Prototypes were created using Figma to provide multiple solutions based on organization goals.
Each page was tailored to provide consistent visual style, and improve responsive design across devices.
Brand Identity
How to best communicate the organization’s mission and goals?
I hope a visual blend of tradition and modernity could be the answer.
The color palette combines thick dark browns and vibrant light golds,
while the typography blends handwritten serifs and non-serifs.
Focus on the historic theaters, emphasis on revitalization.
