Market Research · Data Analysis & Visualization · 2023

Company Name

Locket

Duration

08/2023 - 11/2023

My Role

Marketing Analyst / User Researcher

Link

Locket Market Research Report

About

Locket is a social media app that displays live photos from friends directly on iOS home screens, helping users feel more connected. This research aims to provide marketing inspirations on growing its user base and online presence in the U.S. market.

Key Responsibilities

Designed and executed a survey, collecting 150+ responses and performing in-depth data analysis using Excel, Python, and SPSS.
Led user interviews and conducted comprehensive qualitative analysis to extract key insights.
Developed data visualizations and delivered strategic recommendations to Locket's CEO.

Appendix

Survey Data Table
Interview Results

Research Report Preview

Below is a section of my research report on Target Audience Analysis.
Please click the arrow to read the next page.

For the full report, please view the PDF here.